Since many (most?) of the users here create and sell fonts of their own, I thought everyone would be interested in the results of a recent survey. There's a LOT to go through, but well worth glancing through to see what people look for and want when going through the process of finding and purchasing fonts. I found a few things that I can to do better.
Here's the link: https://medium.com/@mcpflugie/the-2017-font-purchasing-habits-results-3fc588283b33
49% of people say they have read an entire EULA before
People do read EULAs - it's just that what they read is "Press the button marked 'I agree' to get on with your day."
I think another useful question would be, "what proportion of the time are you familiar with the EULA (either you read it, or you have read it before) before you license/buy a font?"