Sweden bans M&M's logo in trademark battle? Mpossible

Dyana Weissman

“A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering.”

Hrant Հրանդ Փափազեան Papazian

I just saw that. But has Marabou (nicely youthful chocolate BTW) been using their lc "m" since before M&M showed up in Sweden? Smacks of protectionism to me.

But anyway, as long as letters are in the news...  :-)

Russell McGorman

I'd like to have gleefully cheered for the underdog from the sidelines, but hey... They're both owned by international conglomerates so, to Hell with the both of them. Go lawyers!

(FWIW, My highly trained designer eye sees no similarity, and I think that's an uppercase M in Marabou's logo. Mixed case a best.)   

Hrant Հրանդ Փափազեան Papazian

I was confused at first too, but apparently Marabou also uses a heavy slab lc "m": http://www.confectionerynews.com/var/plain_site/storage/images/publications/food-beverage-nutrition/confectionerynews.com/manufacturers/mars-may-be-banned-from-selling-m-m-s-in-sweden-after-trademark-ruling/11168277-1-eng-GB/Mars-may-be-banned-from-selling-M-M-s-in-Sweden-after-trademark-ruling_strict_xxl.png

But yeah, lawyers, yay...

Russell McGorman

That's hilarious.