Creating the Creative Brief

Sevag Barkhudaryan

Greetings everyone.

Being familiar with writing creative briefs for graphic design jobs, I was wondering if writing a creative brief for creating a new typeface is done any differently. I’m asking this because a client for whom I do graphic design work wants me to draw a new typeface. In your experience, what questions should I included in the brief — concerning the esthetics of the typeface.

Thomas Phinney

Well, there are a bunch of things to consider beyond the usual design brief questions. I wrote about some of them here:
https://www.quora.com/What-does-a-typical-brief-for-a-new-typeface-look-like

Key font-specific questions to answer:

• Replacing existing typeface? Why? Like/dislike?
  
• Purpose: what’s it for? (Function/content)
• Design category?
• Optimal Size Range?
• Media?
• # Styles?
• Character Set? (Language support and other)
• Typographic Extras?