For goodness sake's! I need eye wash after that. That display type is fugly as heck, pardon my language. I'm willing to bet that someone got drunk to heck and started the display version.
The hope seems to be that random tweaks make you hip and interesting, but the result looks noughties corporate, at least to me. There doesn't seem to be a unifying idea or animating spirit. I'd expect better from Brody.
I would have to see the typeface in the use for which it’s intended, for a while. And be living in the UK and familiar with the TV channels there. Otherwise, it’s hard to know how well it functions.
I think taken in isolation the typefaces, the stings, and the main idents are quite remarkable. And they have a very high production value. I wouldn't expect anything less given channel 4's creative prowess (More 4, Film 4 and 4seven all have stunning identities beyond anything you would expect from a TV channel).
But watching it in use, the constant change in themes, colours and idents, all seem very disjointed to me, something you don't find in their other channels which work brilliantly in isolation and part of channel 4's main brand. But like everything new, im sure it will grow on me.
As for the quirky, angular typeface, it looks like their logo has thrown up on it. Though i do like the varying finals on the c/ and s/.
Just for the record re James Puckett's link, Chadwick, the type out of which the display weight is based, is not a retail font. I have a stack of print outs that testify to that.
I would agree that in isolation it can feel a bit awkward, disjointed, uncomfortable. To put taste/aesthetics aside a second, in Neville's own words it's meant to be 'disruptive'. I have to say in my opinion 4Creative are using it very well in campaign material. I like that it's a (quote marks) real display font that genuinely relates to the (more quote marks) info weight - not just a size adjusted version. It's bold if not to everyone's taste.
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The blocks are a lot of fun, though.
And be living in the UK and familiar with the TV channels there.
Otherwise, it’s hard to know how well it functions.
The typeface is credited to his firm. What makes you say he wasn't responsible?
But watching it in use, the constant change in themes, colours and idents, all seem very disjointed to me, something you don't find in their other channels which work brilliantly in isolation and part of channel 4's main brand. But like everything new, im sure it will grow on me.
As for the quirky, angular typeface, it looks like their logo has thrown up on it. Though i do like the varying finals on the c/ and s/.
Just for the record re James Puckett's link, Chadwick, the type out of which the display weight is based, is not a retail font. I have a stack of print outs that testify to that.
I would agree that in isolation it can feel a bit awkward, disjointed, uncomfortable. To put taste/aesthetics aside a second, in Neville's own words it's meant to be 'disruptive'. I have to say in my opinion 4Creative are using it very well in campaign material. I like that it's a (quote marks) real display font that genuinely relates to the (more quote marks) info weight - not just a size adjusted version. It's bold if not to everyone's taste.
It seems like a good match for Channel 4, and it'll be interesting to see how it ages.