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Rodrigo Saiani

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Rodrigo Saiani
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  • Licensing that allows a small company to send the fonts to their service providers.

    As a design studio choosing and assigning typefaces for clients, our biggest font-related issue nowadays is this:
    We (studio) license typeface for our own use, client (company) licenses for their use. Later they involve at least a social media agency (service provider) in small to medium business scale.

    Does creating a license for small businesses that already encompass the sending of the fonts for at least two other service providers (or more) make sense?

    I know fonts are software, but it seems to me that, as in a logo or any other brand asset that is delivered to the client in the end of a branding project, a font could and maybe should be an item that the business can make available hassle free for their suppliers.

    Maybe there should be a skyfonts/fontstand/typekit of the sorts that would allow the company to activate/deactivate the licenses to certain suppliers and keep control.

    I know fontsmith does brand fonts, perhaps it's just a matter of talking to the foundry and setting up a special license that allows for that?

  • Auto installation tool directly from website

    I wonder if some independent type foundry has thought or created an auto install "service" such as the ones we find in Fontstand, Typekit and Skyfonts.

    From a user point-of-view, licensing a fonts through MyFonts and having it sync through Skyfonts is pretty handy.

    Is there an existing tool anyone knows could be used for it?

  • Re: Color will be the new Italic. Color will be the new Bold.

    @Nick Shinn @Craig Eliason https://www.amazon.com/Metro-Letters-Typeface-Twin-Cities/dp/0972969616 - this is an excellent book on this competition.

    I see real use of color fonts for branding projects in which the handoff of layered proprietary typefaces could be smoother than how it currently is.

    One recent case from my studio: https://plau.co/projects/eliezer-max-identidade-visual/ could definitely benefit from an easier way for the school's designers to apply the fonts in their preferred software.

    And we're going for another chromatic typeface (just not fully approved yet). On this one, the vowels would receive a layer of color in the counters/white space. It fitted our concept perfectly, but making it work in the workflow of their team (all made of non-designers using non design tools) will be the hard part.

    Maybe color is not the new bold in editorial design, and it may get tired just like any other overused graphic language in other environments such as advertising and brand identity, but to have that as one more tool in designer's disposal is a good thing - even a crude CMYK, no color changing font would suffice in many cases.
  • PLAU Introduces Odisseia: a Monospace Type Family in 8 styles



    Odisseia is a humanist sans monospace type family.

    The family consists of Light, Regular, Bold and Black + Italics.

    Odisseia sets a little shorter in comparison with other monospaced fonts. The x-height is rather large.
    Before making it, I didn't quite know how versatile a monospace could be.

    This is our first release with Universal Licensing (exclusively at Plau's site): one single price for desktop/webfonts/ebook.

    We designed a cool launch site for it at https://plau.co/odisseia/

    And if you like getting to know more about the process, here's a Medium post: https://medium.com/@plaustudio/odisseia-a-monospaced-made-on-earth-by-plau-85fa0034c5fe

    Thanks and join the mission :)
  • Lowercase Hashtag?

    Do you think it's worthwhile to include one in your typeface?
    What's your take on this?
    Just wondering.
    Thanks!