Monotype will be enhancing how customers can preview and try fonts to help encourage more font sales using Monotype’s SkyFonts font delivery technology.
Are there any concerns we should have about this rollout?
November 20, 2013
Dear Valued Type Foundry Partner,
We are pleased to inform you of an important new feature we will be announcing soon to Fonts.com. It will give customers a new tool to evaluate and try out fonts before they make a purchase. Most importantly we believe this will lead to increased sales of your fonts.
The goal of this letter is to make sure you understand this exciting new feature and to allow you to opt-out of having your fonts enabled with this tool.
Existing “Try It” font preview tools
On Fonts.com and almost other font commerce websites there is a “try it before you buy it” feature. This lets the user select the point size, colors and enter their own text string. The fonts reside on the website server are used to generate an image preview of the font.
Figure 1 – example of the existing “Try It” feature on Fonts.com
While this approach is nice, it is very basic and has many limitations for customers. For example the current “Try It” tools prevents customers from seeing how the font looks in their page layout, for example a multi-column setting, or in the context with other fonts on the page or with a photographic background.
To address this situation Monotype has updated its SkyFonts font syncing tools to provide a more robust font testing and evaluation environment.
What is SkyFonts?
SkyFonts is a handy, lightweight utility that runs in the background of your Mac or PC and allows you to temporarily install desktop fonts in a protected manner. When a font is installed through SkyFonts, it becomes available to all of your applications just like a typical desktop font that has been installed. When the time period is up, SkyFonts removes the font from your system.
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SkyFonts is currently available on MyFonts, Fonts.com and Google Fonts. Each site is using the technology in different ways. On MyFonts and Google Fonts, SkyFonts can be used to automatically download and install a font instead of downloading a .zip file, finding the download, unzipping the contents and finally installing). The font remains on the machine unless it is manually removed by the user.
On Fonts.com we are currently using SkyFonts to allow subscribers of the Web Font Service to temporarily install fonts. Now we’re bringing SkyFonts ability to temporarily install fonts to all users of Fonts.com.
Introducing SkyFonts 5 minute desktop font trials
To further improve the customer experience to discover and buy fonts, SkyFonts is being added for users to try a font for free for 5 minutes. We are initially deploying this feature for all fonts in the Monotype libraries and select foundries including yours.
Figure 2 – new “download a free trial” feature!
SkyFonts will temporarily install the font in a protected mode for 5 minutes. During this time the font will appear in the font menu of applications such as Adobe Creative Suite and Microsoft Office. Once the 5 minutes are over, the font is removed automatically from the font menu and will disappear from their screen.
If you aren’t familiar with SkyFonts, here are some points that explain how it works:
The SkyFonts client software must be installed by the user, and a user must agree to a EULA which states that the free trial is for testing and evaluation purposes only.
The user must create a Fonts.com account and be logged in to use SkyFonts
Users will see an ‘i’ icon that they can rollover to get more information on
the trial. This info text also states the trial is for evaluation purposes only
Once a user tests a font with SkyFonts it cannot be downloaded again for 24 hours
Users can only test 25 fonts in a 24 hour period
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If you have not tried SkyFonts, we encourage you to do so. We have created a demo page for you to see how it works: http://www.fonts.com/demo/skyfonts-trial/
Global Font Product Manager Email: [email protected]
Phone: +1 847 631 1110