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Re: Crushed by the Font Industry (Please Read)
Cindy, it seems like you’ve been relying on vendors too much, but vendors have no interest in promoting any specific foundries. Your name only shows 5 pages in Google and there are 6 pages for “Culti…3 -
Re: Why doesn't InDesign have a feature like custom kerning tables?
Because if it makes no difference in sales why spend money on adding it? As long as there’s no alternatives, they are more interested in features which attract new beginners rather than satisfying th…1 -
Re: Are printed specimens just fun objects or do they really help sell type?
Found this thread while thinking about whether PDF specimens (the ones which show all possible sizes and weights etc.) are needed at all and if so – for what. And I’m surprised nobody mentioned just …2 -
Re: PLEASE GUIDE ME REGARDING FONT SELLING AND ITS MARKETING
So basically you’re asking your competitors to guide you how to win them over. Long story short, you need to build a brand. SEO is fun, but you won’t magically appear on top of the search just becaus…3 -
Re: Vertical metrics strategy for optical sizes
I think 2 is a more correct thing to do. Option 1 sort of changes the em in UPM and then the user will have to compensate that by using a smaller font size or taller line spacing and option 2 already…3
