@"Enrico Sogari" The idea is that the value of the font to the brand is based on the over all contribution rather than the traceable use metrics (CPU installs, web and app traffic, ect). It… (View Post)
My professional opinion is that company size licensing is a good option but a bad default. I don't want to hijack the thread so will explain why if asked. (View Post)
My gut says there's a lot of debt and a lot of puffery to this price. I think that if they really thought they had increase the value this much they'd be taking it public again, not going for a priva… (View Post)
I have heard anecdotally from clients about a year ago that Monotype was testing different EULA terms on different platforms. Most wont notice but those who did were really upset about it. (View Post)
@"Ray Larabie" I've never really thought that consumer goods analogies work for font licensing sales. While it is true that different sales platforms seem to have different customer bases, … (View Post)