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Re: Hoefler&Co sold to Monotype
@"John Butler" I was getting at that when I meantioned Helvetica (designed by linotype). I was wrong about Arial and removed that from the post. But also, we're talking about the same entit…1 -
Re: Hoefler&Co sold to Monotype
I don't see why he did it. Not at all. He could have retired without selling the company, or sold the company to someone else who'd have kept it whole. It frankly makes zero sense to me. Whatever mon…11 -
Re: Are printed specimens just fun objects or do they really help sell type?
When we were working on Halyard I did a bit of a listening tour with graphic designers about what sorts of promotional materials work. The thing I heard over and over again is that they don't trust t…5 -
Re: PLEASE GUIDE ME REGARDING FONT SELLING AND ITS MARKETING
I guess it's my turn to be the broken record that only plays one song. In retail fonts you're not selling the font, you're licensing it. There's a way in which what you're actually selling is the lic…10 -
Re: PLEASE GUIDE ME REGARDING FONT SELLING AND ITS MARKETING
@ZeeshanHasnain I know you're trying to be respectful but you should know you're not coming off well. I said "years", not "up to a year". No Darden Studio font has ever taken less…2
