Increase multilingual support for mega corp branding: For instance:– Support for global markets that harmonises with popular types for branding– Educational resources on how to "font pair" … (View Post)
@"Cristóbal Alarcón" Use Hind for your regular weight and apply an italic that broadly matches Hind. Italics should contrast + Hind is variable in weight, so that gives a little flexibility… (View Post)
In the next part of the series, a study suggests that some buyers do not appreciate logos. https://www.nngroup.com/articles/luxury-user-groups-journeys/ "Some luxury shoppers wanted noticeable … (View Post)
Chanel will not sell a handbag for much less than €2,000 but moves millions of €30 lipsticks. Is a desktop license more like a lipstick or a wrench – it depends, right? "Income elasticity of de… (View Post)
Could be? Luxury items are the opposite of necessity goods, which people buy regardless of their income level or wealth. I think Bruno Maag once said that fonts are luxury products although I cannot… (View Post)