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Re: Digital strategy for "luxury" fonts
Chanel will not sell a handbag for much less than €2,000 but moves millions of €30 lipsticks. Is a desktop license more like a lipstick or a wrench – it depends, right? "Income elasticity of de…1 -
Re: Digital strategy for "luxury" fonts
Could be? Luxury items are the opposite of necessity goods, which people buy regardless of their income level or wealth. I think Bruno Maag once said that fonts are luxury products although I cannot…1 -
Re: Variable fonts, axes values
@"Simon Cozens" This is a bad analogy given that LEGO have made custom bricks, and the systems (1955) with those custom bricks played a large role in their success. In fact the first lego b…1 -
Digital strategy for "luxury" fonts
Given the multitude of discussions about marketing fonts (often, a luxury product). https://www.nngroup.com/articles/luxury-terrible-ecommerce/2 -
Re: What is a font for most people and just about the type industry of this time.
Whilst everyone in the type world needs to prepared that even a very high-quality font can go unnoticed, there is a remarkable and supportive global community. Long before 2022, I sought the help of…2
