Moving type – your favourite examples

KP Mawhood · October 24

Hi everyone! It’s been a while since I was active here, but I’d love your input.

What are some of your favourite examples of moving type: kinetic typography, animated type, or interactive websites using variable-fonts? I’m teaching a module where students create a type specimen for their own glyph set, and several are keen to explore animation for their final project. Thanks so much for your help. 🙂

Stephen Coles · October 24

Welcome back, KP! On the brand identity side, I think Collins does some of the best work (and works with the best foundries) in moving type. See Muse (with Contrast Foundry), SF Symphony (with Dinamo), 605, and Institute of Design (with Ryan Bugden).

Grzegorz Luk (gluk) · October 25

Moving type - love it, but most often it is unfortunately

KP Mawhood · October 25

Grzegorz Luk (gluk) said:

Moving type - love it, but most often it is unfortunately

That's fair!

It's not an area I'm familiar with.

These are a few I found so far:
https://www.oneclub.org/awards/tdcawards/-award/55636/the-wall-live-house-rebranding/

https://www.youtube.com/watch?v=XZmGBTVNROQ

https://www.youtube.com/watch?v=dCk8B7Xr3bE

Thierry Blancpain · October 25

https://joshschaub.ch/en/
https://somethingsavage.com/
https://www.studiofeixen.ch/

Josh worked a lot for us back when we didn’t have an in-house team, and he’s great. Obviously I think the work we do for our releases (at Grilli Type) is wonderful, too, otherwise we wouldn’t release it. Dan Savage and Feixen are both great in their own ways.

Nick Shinn · October 26

Alien title:

https://www.youtube.com/watch?v=7BYzzast0jw

John Hudson · October 26

The gradual reveal of the ALIEN title is referenced in the new ALIEN EARTH series:

https://youtu.be/5t2NGpDLGco?si=jsW1FjtsNF34pUEE

Peter Bain · October 26

From a pedagogical standpoint, motion design is its own discipline. So you might consider how thoroughly you want your students to explore it, and what key experiences they could get. Syncing sound and animation, longer duration vs. shorter simpler moves, how varied your students prior experience is etc.?

Of course:

https://www.hansje.net/Lowlands-2019

Nick Shinn · October 26

The new frontier is voice-to-text captions in social media videos.
How many words to show at one time?
How many lines to arrange them on?
What font, size, colour, and U&lc or caps?
And most pertinently—how to highlight (traditionally the “follow the bouncing ball” effect).
And automating the transliteration; not something that can be done in the typical animation apps, AFAIK.

Nick Shinn · 7:48AM

So, it’s possible to specify “show up to four words at a time, without separating definite and indefinite articles from their noun, and highlight each word as it is spoken, in bold/outline/whatever”?

Grzegorz Luk (gluk) · 8:17AM

Nick Shinn said:

So, it’s possible to specify [...]?

It's 90% possible, as it's been used for Karaoke production for years. The better question is whether such software is public available and whether it can operate in real time. Karaoke producers most likely have their own in-house software.

Moving type – your favourite examples

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