Moving type – your favourite examples
KP Mawhood
Posts: 298
Hi everyone! It’s been a while since I was active here, but I’d love your input.
What are some of your favourite examples of moving type: kinetic typography, animated type, or interactive websites using variable-fonts? I’m teaching a module where students create a type specimen for their own glyph set, and several are keen to explore animation for their final project. Thanks so much for your help. 🙂
What are some of your favourite examples of moving type: kinetic typography, animated type, or interactive websites using variable-fonts? I’m teaching a module where students create a type specimen for their own glyph set, and several are keen to explore animation for their final project. Thanks so much for your help. 🙂
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Comments
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Welcome back, KP! On the brand identity side, I think Collins does some of the best work (and works with the best foundries) in moving type. See Muse (with Contrast Foundry), SF Symphony (with Dinamo), 605, and Institute of Design (with Ryan Bugden).2
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Moving type - love it, but most often it is unfortunately1
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Grzegorz Luk (gluk) said:Moving type - love it, but most often it is unfortunatelyThat's fair!
It's not an area I'm familiar with. These are a few I found so far:
https://www.oneclub.org/awards/tdcawards/-award/55636/the-wall-live-house-rebranding/1 -
https://joshschaub.ch/en/
https://somethingsavage.com/
https://www.studiofeixen.ch/
Josh worked a lot for us back when we didn’t have an in-house team, and he’s great. Obviously I think the work we do for our releases (at Grilli Type) is wonderful, too, otherwise we wouldn’t release it. Dan Savage and Feixen are both great in their own ways.1 -
Alien title:
https://www.youtube.com/watch?v=7BYzzast0jw 2 -
The gradual reveal of the ALIEN title is referenced in the new ALIEN EARTH series:
https://youtu.be/5t2NGpDLGco?si=jsW1FjtsNF34pUEE 1 -
From a pedagogical standpoint, motion design is its own discipline. So you might consider how thoroughly you want your students to explore it, and what key experiences they could get. Syncing sound and animation, longer duration vs. shorter simpler moves, how varied your students prior experience is etc.?Of course:
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The new frontier is voice-to-text captions in social media videos.
How many words to show at one time?
How many lines to arrange them on?
What font, size, colour, and U&lc or caps?
And most pertinently—how to highlight (traditionally the “follow the bouncing ball” effect).
And automating the transliteration; not something that can be done in the typical animation apps, AFAIK.0
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