Typographics, anyone?

Joshua Langman
Posts: 133
in Events
I write to you from my very tiny hotel room in the East Village, where I await the Typographics conference this weekend in NYC. Is anyone else going?
https://2025.typographics.com/
https://2025.typographics.com/
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Comments
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I’ll be there with a few Letterform Archive colleagues. See us at the book fair.0
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I now know I am old and completely out of touch. I only recognized the name of one presenter, Wael Morcos, out of all those giving talks!1
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I hope you both got to experience McSorley's Old Ale House. A great way to spend the time in that part of Manhattan.
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I was there. It was pretty good. It’s always a pleasure to catch up with people, and the biggest reason I keep attending.It was number eight for me (first one was 2016). I’ve always stayed at the Holiday Inn Lower East Side, which is just far enough away from Cooper Union that I get my daily walk in. On that walk, one of the highlights has been an amazing Art Deco sign on an old store front a couple blocks up from the hotel, a former clothing store called Louis Zuflacht at 154 Suffolk.
When I walked by last Friday, it looked like this:
I was devastated, but hoped it hadn’t just been taken for scrap metal.
But then during the conference, there was a short video about the New York Sign Museum and there was a brief image of some people doing something with the Zuflacht sign. I looked it up and, sure enough, they saved it last fall. Thank you, New York Sign Museum!
Here’s an article about it: https://evgrieve.com/2025/04/saved-from-dumpster-classic-lower-east.html
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I had a blast — met @Kent Lew, @Stephen Coles, Paul Shaw, Rich Kegler, and many other luminaries. The highlights for me were the informal conversations over lunch and dinner and the book fair. Also, as one of the presenters pointed out, where else can you see TV-style commercials for type foundries? I enjoy being marketed to, if the product is relevant and the marketing clever. I have yet to try my "font-shaped sponge" from Darden.1
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I’ve stopped flying because of the climate crisis, and am reluctant to drive into the US, given the present administration. So am confined to Canada and online, these days.4
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