Creative Market: "A new era of font creation"

Dave Crossland
Dave Crossland Posts: 1,453
in Type Business



Does the Creative Market redistribution agreement allow them to train ai models on those fonts?

Comments

  • James Puckett
    James Puckett Posts: 2,013
    edited August 2023
    I’m sure they won’t take advantage of that part in the contract that allows them to create derivative works.
  • Tiffany Wardle
    Tiffany Wardle Posts: 245
    Dave, how did you come across this? Was it mentioned in a Creative Market email?
  • James Hultquist-Todd
    James Hultquist-Todd Posts: 424
    @Tiffany Wardle It’s at fonts.ai
  • Tiffany Wardle
    Tiffany Wardle Posts: 245
    @James Hultquist-Todd I see that. But I'm only curious about how Dave came across it. I'm ok to admit I'm behind on my font news and doing my best to catch up. 
  • Nick Shinn
    Nick Shinn Posts: 2,268
    Unless the names of typefaces such as “Gotham” are prohibited in prompts, the Butterick law suit will be pertinent.
  • Ray Larabie
    Ray Larabie Posts: 1,453
    Interesting. This seems like the perfect year for me to throw in the towel.
  • John Butler
    John Butler Posts: 312
    Whatever font they choose for the ad, whether a human or an AI designed it, looks hideous. They lead with that?!
  • jeremy tribby
    jeremy tribby Posts: 269
    that font is designed by a human
    but I do look forward to the 2028 graphic design trend of ironically using shitty AI fonts from 2024
  • Tiffany Wardle
    Tiffany Wardle Posts: 245
    Hey now. I think that's why some people don't come around these parts.
  • jeremy tribby
    jeremy tribby Posts: 269
    oh, if it was unclear, I was not referring to the font in use (I enjoy a renner-y abstract sans!)
  • Enrico Sogari
    Enrico Sogari Posts: 47
    Here we go.
  • Delve Withrington
    Delve Withrington Posts: 17
    edited August 2023
    @Tiffany Wardle Not sure where @Dave Crossland came across this and I don't know if I was the first to post about it but I may be responsible.: https://typo.social/@delve/110748183967783935
  • Tiffany Wardle
    Tiffany Wardle Posts: 245
    @jeremy tribby I was referring to John’s comment. I understood that you were speaking in general terms.
  • Tiffany Wardle
    Tiffany Wardle Posts: 245
    Thanks, @Delve Withrington I hadn't seen your post over there.
  • John Butler
    John Butler Posts: 312
    You know, Tiffany, I agree, I shouldn’t have posted it. De gustibus and all that. It was not a helpful comment, and I apologize. I do dig some of its designer’s other designs.

    I’d have liked to remove my comment, but this forum is set up to prohibit “rewriting history,” so I guess that’s that.
  • Enrico Sogari
    Enrico Sogari Posts: 47
    John Butler said:
    I’d have liked to remove my comment...
    I think you were actually right.

  • Igor Petrovic
    Igor Petrovic Posts: 319
    I am interested in the part about CM rights to train their model with our fonts on their current site. Here are their TOS (point 2—License grant):

    https://creativemarket.com/terms/shops

    I can't remember signing any new contract recently (last few years) with them and searching my mail, I found just a plain TOS update message from September 2022. 
  • John Hudson
    John Hudson Posts: 3,380
    edited August 2023
    Business operating a terms of service model tend to use contracts that allow them to make unilateral changes to the terms of service, in which case the only recourse if you don’t like the changes may be to stop using the service.
  • Simon Cozens
    Simon Cozens Posts: 772
    This discussion is predicated on the idea that fonts.ai will eventually produce something other than marketing copy. "Stay tuned for updates" (particularly in the ML space) means "we haven't got this working yet".
  • Igor Petrovic
    Igor Petrovic Posts: 319
    edited August 2023
    If CM's almost silent unilateral change of TOS gives them rights to train AI with all the fonts from all shops, then good luck to them. Since then a free AI font generator will surely emerge, with who knows what base and TOS (Google). 

    Not to mention that piracy will evolve with AI more than anything else, because it will become almost untrackable. You won't be able to judge by the used font which generator it came from. Current piracy is almost untrackable, imagine a self-generating one.
  • Vasily Draigo
    Vasily Draigo Posts: 46
    edited August 2023
    Igor Petrovic said:
    Not to mention that piracy will evolve with AI more than anything else, because it will become almost untrackable. You won't be able to judge by the used font which generator it came from. Current piracy is almost untrackable, imagine a self-generating one.
    But AI can also help track font piracy.

  • Craig Eliason
    Craig Eliason Posts: 1,457
    Vasily Draigo said:
    But AI can also help track font piracy.

    Maybe, maybe not.
  • Vasily Draigo
    Vasily Draigo Posts: 46
    Craig Eliason said:
    Vasily Draigo said:
    But AI can also help track font piracy.

    Maybe, maybe not.
    We're only in the early stages of AI evolution. 
  • Dave Crossland
    Dave Crossland Posts: 1,453
    A colleague inside G sent me the link. 
  • Anita Jürgeleit
    Anita Jürgeleit Posts: 4
    As long as there are investors buying type libraries as an asset, I am sure that AI has not yet conquered type design.
  • jeremy tribby
    jeremy tribby Posts: 269
    I can’t help but wonder who they think fonts.ai is for. prototypo shut down after ten years not because it didn't work well or wasn't interesting new tech, but because it never found users
  • James Hultquist-Todd
    James Hultquist-Todd Posts: 424
    My guess is fonts.ai is to show potential investors that they shouldn't be left off the AI hype train.

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