What is a font for most people and just about the type industry of this time.

Just my non-professional opinion.
There is no special meaning here.

Due to the wide variety of fonts, it is now the same entertainment industry.
Fonts are an integral part of design, well-chosen fonts make any product much better for perception, and perception in our time is as important as performance. But this does not affect the sales of fonts in any way, it seems that some kind of dead end. The average computer or phone user does not need to buy a font, and a big company that can bring popularity to a font buys it once and this also cannot be called a profit but most of the people who like this font will be ordinary users who don't need this font for commercial use. 

Therefore, if the type industry is equated with the gaming and film industries, then the type industry is an absolute failure and not profitable, but it is necessary for other entertainment industries.But the entertainment industries need fonts that won't be popular in retail. 
This discussion is about fonts for most people, and most people like fonts but they don't need them.
On the one hand, fonts are a necessary part of the whole design and we need interesting fonts that would be remembered, on the other hand, it is not profitable to make such fonts because it will be much less to buy such fonts than regular text fonts for websites.

And yet the best representative of the fact that fonts are now popular among most people is games.
At the moment it is the largest and most profitable industry among all, in which design and fonts are very important, but which do not bring the main profit for type foundry's.

Of course, we should not forget just the real world where fonts are used everywhere, we see fonts at every step, even just sitting in one place, we see a large number of different fonts, on a bottle of water, a pack of rice, on the packaging of pills, etc.
But these are all fonts that companies use and that are of interest to the user only in terms of design.

It seems to me that the type industry just hasn’t opened up to its full potential yet. But it does not depend so much on the type industry itself.
Someday there will come a time when every person will want to buy one or another font that is perfect for his project. When each person can embody their ideas.

Fonts are as necessary as clothes, but clothes are needed for every person, and fonts are for commercial use only.
As I wrote above, type design just hasn't reached its full potential yet.
Why would a person need a font if he won't use it?

Most single designers or type foundry's say that profits are either getting smaller or enough for now, but this is money for the existence of the foundry itself and just personal living as a regular job, but how much would things change if ordinary users needed fonts.
But what can be done for this? And now this is an unsolvable problem at the moment, because it rather depends on the overall development of technology. And it turns out that the conclusion is that type design is a hostage of time, it is needed and interesting to people, but it does not bring much profit.