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Nick Shinn said:
It’s likely only problematic for “poly-scriptic” folk such as type designers.I always read the KIΛ logo as KILL, which doesn’t dispose me to travelling in one.There is a coffee shop nearby with the logo Σuphoria, which I read as… well, you get the picture.
The term “market saturation” is not part of the lexicon of type designers. Or maybe we do need another geometric sans serif, or another informal script, or another . . . ?
Connor Davenport said:
Too many type designers design type for type designers and not graphic designers
Jacques Le Bailly said:
Nowadays designers work too much by numbers. Equal stem widths for example. As if they don't trust their eyes anymore.