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Alex Visi said:
Counting pixels might be useful for text faces, but large type and high res screens is a new norm.If readability and legibility were the only criteria, we’d stop somewhere at Garamond. Type designers sell their sense of style, taste.
Chris Lozos said:
Meaning, persuasion, and emotional response, are human factors well beyond our current ability to measure with any degree of certainty.
Jasper de Waard said:It is for exactly this reason that I have so far refrained from doing legibility research. Is a serif more legible than a sans? Depends, on the serif, on the sans, and on how they are read. The fundamental question of what makes a typeface legible is almost impossible to answer, even if we have plenty of ways to measure legibility.
Ray Larabie said:
Type becomes even more abstract. Instead of storing type as vectors, instances or geometric parameters, type is an idea. You look at a poster. The poster looks at you. It examines your surroundings, your mood, your likes and dislikes. It designs appropriate typefaces and illustrations and designs the ideal poster just for you. The language on the poster changes as well as the tone of the ad copy based on your age and background. The software will have instant access to the history of typography, art and design. The system will be expert in designing and setting all scripts: Arabic, Cyrillic, Chinese etc.I give it 15 years. I don't think anyone will buy digital fonts except for nostalgic purposes after that.
Chris Lozos said:
There are cases when slowing down the reading can increase the level of comprehension of the "full message" and the "message" is more than just the accurate reading of the word.
Vasil Stanev said:
Type already has no future. Font overabundance, Google fonts and piracy, along with the mentality that content producers should give their work out for in exchange for internet fame, that has killed it. There is a finite number of ways you could draw a letter and everything possible has been done to death.