Bruno Maag first presented his 'Type in a Digital Landscape' talk at the BITS MMXIV conference in Thailand a few weeks back, and I asked him to present it online as a 1 hour video with me.
He discusses how logotypes can be improved by type designers, the importance of hinting, and introduces the design process of some recent projects by Dalton Maag.
http://youtu.be/BMr4aBdag3Q
Comments
What kind of response do you think was likelier than silence? If they don't really care much about the quality of their logo design, it's unlikely they'd respond. If they (mistakenly) still believe the logo they have is good, it's unlikely they'd respond. If their minds are changed about what they have, it's far more likely I think that they'd quietly plan a revamping, rather than just adopt this unsolicited redesign that comes out of this somewhat embarrassing critique.
I certainly don't see it as something logical that they didn't bother to respond either way. When I was looking for a job, I sent out at least 20 personal emails and only one company ever mailed back. I consider that to be unprofessional, egocentric and callous. More and more companies are behaving in such manner, where they will only respond and be friendly as long as they need you. I doubt they saw the public critique, but if they did, I still think it would have been better for them to admit their logo didn't represent what it should represent. Whether they're quietly planning a revamping or not, right now their silence implies they think their logo is just fine and they don't care about any improvements. I wouldn't want to buy any products from a company that thinks like that. Unfounded haughtiness.