Played a bit with it, the B' and R' seems to me like a good direction to work with the K'. The more you play with it the better you understand the language and find clean solutions. It is by far much easier and efficient to do it with FA than Illustrator.
Looking great overall I don't like the parallax animations when scrolling, fade alone will look and feel better imo. I'm also disturbed by the blue text on white background, black on blue (logo) ,and Italic titles. I think that the graphic language will be stronger by maintaining consistency of white on blue and black on white text color rule, emphasise messages by size and weight only.