So if an organization is going to choose a libre font for branding, it's better to use an existing typeface than pay a type designer/firm to create one? Remind me how the latter devalues type? (View Post)
My use of Cooper Hewitt's typeface on a research hospital's annual report has certainly diluted the museum's brand, so I can see why IBM should be concerned about the use of Plex by other organizatio… (View Post)