There is something rootless about digital culture, so we need a little high touch to offset the high tech, and foundry connects us with our storied past.
So much emphasis on distressed and script types these past 20 years. It didn’t go away when grunge/deconstruction went out of fashion.
Phototype makers wanted to dissociate themselves from “hot” type—for marketing reasons. But they were still heavily invested in tactile culture though; every week as an ad agency art director in the 1970s and 80s I used to get a visit from several type house sales reps, dropping off a job and/or new specimen booklets from ITC, Berthold, Compugraphic, etc. And U&lc, a big, beautiful “newspaper” from ITC, in the mail.
Letraset, of course, was an extremely hands-on medium.