Well, speaking as a type designer who is also an MBA....Ray Larabie said:I don't know if it's really a race to the bottom unless we're sacrificing quality on the way. If I sell a typeface family for $100 to 10 people, $10 to 100 people or $1 to 1000 people, it doesn't make me want to make me cut corners on the next product any more or less. I get paid just as much in all 3 scenarios.
I'm really thinking that bundles and deep discounting aren't a problem at all, they're a symptom of something. Does this happen in other fields? Any economists care to explain this phenomenon? I want to art college so I have no idea what I'm talking about.
Digital fonts were not originally WYSIWYG on screen, so back then it made sense to license by output device. The computer itself didn't do much with the font, and jobs were prepared whether or not the computer had the font.Michael Jarboe said:Does anyone know the argument for or against user vs. device licensing? It's not clear that either side is more prominent in the current marketplace.
Confusing what is good for myfonts and what is good for a designer on myfonts is a mistake.
If myfonts' strategy is wrong for you, the question is, why are you still there? Or can you still make it work for you somehow? Is the solution to also make heavy discounts and bundles and low prices?