I agree that there isn't actually that much synergy in the work to be done with Variable Fonts. But VF is something that has attention and mind share and might easily get funded. Dealing with both under a single umbrella would be a strategic move to try to get the general feature UI funded and paid attention to. (Probably not something I should say publicly, oh well.)peter sikking said:
I would be very happy to also design vari-font reference UI. I do not see so much overlap/synergy with the discretionary OpenType features so it makes the design project simply longer. not twice as long, because vari-fonts is not as complex as OT features.
Well, speaking as a type designer who is also an MBA....Ray Larabie said:I don't know if it's really a race to the bottom unless we're sacrificing quality on the way. If I sell a typeface family for $100 to 10 people, $10 to 100 people or $1 to 1000 people, it doesn't make me want to make me cut corners on the next product any more or less. I get paid just as much in all 3 scenarios.
I'm really thinking that bundles and deep discounting aren't a problem at all, they're a symptom of something. Does this happen in other fields? Any economists care to explain this phenomenon? I want to art college so I have no idea what I'm talking about.
Digital fonts were not originally WYSIWYG on screen, so back then it made sense to license by output device. The computer itself didn't do much with the font, and jobs were prepared whether or not the computer had the font.Michael Jarboe said:Does anyone know the argument for or against user vs. device licensing? It's not clear that either side is more prominent in the current marketplace.