As a self-publisher you need many years of time to make a name and build reputation for the technical quality of your fonts as professional tools, regardless of the design. Fame is easy to reach, but earning money isn’t related to fame, strangely, in my experience in our field. Or maybe I’m just doing everything wrong. If you manage to build a good portfolio over years, big amounts of money can be made, but they will be the result of many years of hard work. I say: seven years. And you can’t calculate with 100% margin from direct sales because no one knows your shop. You need to calculate with reseller margins of 50% (FontShop) or 35% (Myfonts) or whatever. You need to take care of: Design, mastering (incl. screen optimization), pro online shop, marketing, contracts with resellers, customer support, continuously updating your library for new formats (recent example: web fonts, apps), creating pro documentation for n00b users and last but not least: responsibility for the technical quality (there may be more I forgot). I never want to receive that phone call from that publishing house saying: »Listen, your font just fucked up the 100K print run of our new mag«, though it’s probably a rather small chance nowadays.
If you go with an established foundry, you normally give away all parts of the work except the design itself, and receive somewhere between 5% and 30% (FontFont) of the sales.
Comparing worst and best numbers: So that’s 35% revenue with all the work for you (self publishing) compared to 30% with next to none of the work (established foundry). And the exposure is probably better through a foundry, because no one knows you. No-brainer for me.
So my personal question was: Do I want to bind myself to the office desk for the rest of my life: I don’t.
What my brother just told me is making the idea look really stupid:
If you print that page to a PDF, you can select and copy/paste that text and it will copy as human readable text, not the transmitted garbage. Tried in Acrobat Reader and Mac’s Preview.app. Do they have OCR built in?