There are lots of different reasons.
For example, an average user on a mobile phone visiting a page with lots of information is typically less likely to spend as much time on the page as… ((more))
They're unlikely to get the same package if I designed the site. In the absence of cookies or various server-side actions, a user will typically be served the same HTML file, but the assoc… ((more))
There's currently no infallible method to optimize downloadable content — including web fonts — for the device or for latency. But infallibility does not make meaningless the efforts that,… ((more))
I was the design director at a daily newspaper for several years, so I'm somewhat familiar with the issue.
The choice of a newspaper typeface involves aesthetics, personality, legibility and all tho… ((more))
There's also the practical matter of consumer preference. Whether through habit, ignorance or actual necessity, some people just prefer TrueType fonts. So if you're aiming for widespread usage or max… ((more))