Hey friends,
I never draw sans logotypes for clients so I thought why not reach out to this wonderful community to pick it apart. I'm thinking it looks pretty good as is but looking for some guidance to take it to perfection. Appreciate any thoughts you may have!
Thanks a bunch —
Comments
• Perhaps push the proportions a wee more? Make the E a bit narrower and and N slightly wider. (Maybe the U too?)
• Regarding the Ns: I'd be interested to see the stress reversed. Right now the verticals feel heavier than the diagonal, so I'd be interested in seeing the verticals slightly lighter.
• Building on the N comment, if you do follow the width and stress suggestions, you may also want to explore making the shoulders pointier. Basically the diagonal could have more angle, and intersect the vertical bars more, making the shoulders/corners almost the same width as the stem width.
• The top left and bottom right outer curves of the S seem just a tad weak. Maybe push them out just a few units. (The curve, not the contour points.)
• For the G: Bottom most point sort of looks like it could shift to the right a few units. Would also be interested in seeing the crossbar be a few units longer.
• I see you have some bowing/swelling going on. Is there a primary application for this? I worry if it's *enough*.
Looks pretty good though, Scott!
Always appreciate your thorough feedback, dude! Great suggestions. As for the bowing going on, I attempted that to give it a bit more of a "human" feel so it doesn't feel so rigid. But I'm seeing some strange things happening with the type because of it. Definitely need to decide what to do with that
it's for a branding project — it'll make more sense in context.
It’s enough refined for me, and the /N's are well drawn, given your contrast choice.
Aside from tiny space adjustments, as suggested by K Pease, if you are satisfied with it, I see no reason to make changes.
appreciate your eyeballs, Craig! I like that idea of having asymmetrical vertices. Thanks for the feedback!
I appreciate your perspective! That's great to hear and I completely agree, at this point it certainly can be a matter of opinion.