Why is the typeface Aperçu by Colophon foundry popular?

Comments

• Stephen Coles Posts: 996

  March 2013 edited March 2013

  My guess: slightly off-kilter “modernist” type and a sense of exclusivity (not widely available) are hot with young designers right now. Aperçu has both of these qualities.

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• Nick Shinn Posts: 2,145

  March 2013 edited March 2013

  It’s well-marketed, a somewhat interesting concept, and a subtly distinctive design.
  Its success depends on all these factors working together.
  They may be other things -- contacts and circumstances -- that we don’t know about.
  And always chance.

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