Hello!
Its my first post here
I'm working on a logo for a music app that designed to help people find nearby gigs and other people to play with.
My main inspiration were underground gig posters from the last thirty years.
After the research i came to the conclusion that the letters need to be inaccurate and loose, as if they were drawn quickly by hand with a marker. But on the other hand they have to be simple enough and balanced to function as a logo.
I tried three different approaches and will be glad to hear some critique from people with more trained eyes than mine.
Sorry for my bad English
Comments
Nº 2 seems promising to me.
Flip the A and the Ì and see what the different angles do …
First and second examples are much more promising than the third one, in my opinion. But I associate them with hard-rock or electronic music, so depending on your audience, that might be a problem.
But number two may be your best bet for an app because app icons are square and the logotype will become unreadably small if you put that horizontal text into a square box.
As a critique, I'd say that you need to exaggerate these options more. Perhaps a heavy weight would help, and you may even want to experiment with having the "shapes" which make up the letterforms feel more detached. For example, the top left corner of the "N" can over shoot past the left stem.
In terms of readability, I didn't have much difficulty reading the logotype. However, you may want to try detaching the two Ms in the center. Where they meet in the middle, the base line of one can shoot a little lower than the other.
You may be able to gather a tad of inspiration from Phantom Foundry's logo.
For the second option, make everything tighter. Increasing the overall weight will also help in this option. And perhaps you can find ways to have the letters interact better. At the moment, everything is adhering to the cap height and baseline, but you may be able to have some stems from the top extend below the baseline and have some from the bottom extend above the cap height.