Hi gang,
I am looking for the opinion of designers that have done such projects for non-displays. Do you change the overall stem thickness and in what ways, what are the pitfalls across weights and italics, have you run into peculiar cases that need special treatment, is there something I should know that is not mentioned here.
Thank you in advance
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Comments
My biggest concern is that they both appear to have the same horizontal scaling.
The Bold sans and the Regular serif should look like they have the same x-height, as this combination is most likely.
In that scenario, different serif weights are likely to have a consistent x-height.
But the sans x-height increases the bolder it gets.
That’s what I did in my Modern Suite:
Also, the perception of x-height is, I think, somewhat subjective; all one can do as a type designer is try different heights and see which looks best to one’s own eyes. I did make experiment with print-outs of body text at various sizes, and was happy with the equal x-heights of the Regular Scotch and the Bold Sans, which I wanted to preserve for display purposes. In particular, I was influenced by the Edward Jones wordmark, in which the sans seemed too tall in the x-height, at least for my taste. But what do I know, maybe Mr Jones liked the logo concept but asked the designer to “Make my surname bigger!”