Hi All,
I'm working on a family (42 fonts total) that will have text, display, and stencil styles. So 3 sub-families or collections.
Wondering: has anyone noticed a measurable advantage for selling something like this as one, large super-family offering (with buying options for sub-families)... or perhaps it's better to break them up and stagger them as separate releases?
Releasing it as a super-family seems that the incentive for a buyer would be that the overall price would be a little lower for all 3 families total. But at the same time, don't know if the higher, super-family price point might be a little daunting for some, and then perhaps the 3 separate sub-family releases (at a lower price point) would be more enticing?
Thanks.
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That is why we decided to display Halyard as one thing with three parts not three things with the same first name - as you would put it "as a superfamily". We did this for clarity of message. It never had anything to do with pricing because our cart isn't built to care in the way you describe (we would have had the same pricing either way). I'm not sure I understand your concern. You can license them as separate subfamilies and as a super family even if you use the superfamily structure, right?
Personally, I wouldn't stagger a release just cause. If there's a good marketing reason to do so then by all means. But if the three subfamilies are built to work together and more appealing together I would release them together. Also, releasing them separately probably doesn't preclude using the super family structure. I don't know what platform you're releasing on - maybe it's a reseller with rules I don't know.
Yes, with the selling platforms I'm using, I can be flexible with the super vs. sub buying options; so no major concern.
Thanks again, your advice does help bring clarity. Was just curious if a measurable advantage has been seen for one marketing strategy over the other, but the subs are meant to work together, so releasing them together makes sense.
As a general rule I think it's best to meet people where they are. Why create the extra mental friction of displaying the family in a way that isn't intuitive to the viewer unless you really have to?