Licensing that allows a small company to send the fonts to their service providers.

As a design studio choosing and assigning typefaces for clients, our biggest font-related issue nowadays is this:
We (studio) license typeface for our own use, client (company) licenses for their use. Later they involve at least a social media agency (service provider) in small to medium business scale.

Does creating a license for small businesses that already encompass the sending of the fonts for at least two other service providers (or more) make sense?

I know fonts are software, but it seems to me that, as in a logo or any other brand asset that is delivered to the client in the end of a branding project, a font could and maybe should be an item that the business can make available hassle free for their suppliers.

Maybe there should be a skyfonts/fontstand/typekit of the sorts that would allow the company to activate/deactivate the licenses to certain suppliers and keep control.

I know fontsmith does brand fonts, perhaps it's just a matter of talking to the foundry and setting up a special license that allows for that?

Comments

  • Hi, also having a Design Studio, but never sending font files to my clients or service providers as printingcompanies etc. Just deliver pdf files for the finnished products. A logo for example, I always produce the original making fonts to Bezier curves, outlines, then no one that uses the logo for different purposes nead the original font.
  • Chris LozosChris Lozos Posts: 980
    edited October 6
    Rodrigo, are you talking about printing or website use? If your font  EULA allows embedding, then PDF will do the job.  If your designs will be depicted using webfonts hosted on a site, then you have a different story.
  • Darden Studio has a Distribution License, which sounds like what you're describing, but I don't know how common this type of license is amongst other foundries.
  • Katy MawhoodKaty Mawhood Posts: 165
    For corporate typefaces, I'm under the impression that a license for supplier usage is often agreed. For everything else, most font licenses model software licensing - with the exception of emoji fonts that sometimes model image permissions.

    In the communication of "what a font is", there's a choice for you. That choice will frame how the user view fonts, as they try to box it into something that they are more familiar with. Technology does not solve license management, particularly outside a locked down system (i.e. an entirely different company). 

    If the initial price points for licensing a font were higher, I might think differently. But, they're low. It affects the wider conversation and user assumptions. The brave idea of spending money on a high quality product becomes an education piece.

    So yes it makes sense, price accordingly.
  • Hi, also having a Design Studio, but never sending font files to my clients or service providers as printingcompanies etc. Just deliver pdf files for the finnished products. A logo for example, I always produce the original making fonts to Bezier curves, outlines, then no one that uses the logo for different purposes nead the original font.
    Not talking about how to deliver files for production/printing, rather at the moment the brand book goes out the door and the client needs other people to do work on his behalf.

    @Chris Lozos same.

    Say a social media person/company needs to use CompanyX's font to create instagram/social media content.

    Darden's Distribution license is probably very close to what I'm describing, thanks Michael Jarboe


    Thanks for your insights Katy, it seems like allowing for the distribution would entail higher initial prices, indeed. Maybe and addon license for distribution is the way to go as a foundry. Then educating the clients about it, your right!
  • @Rodrigo Saiani  I'd be happy to discuss the Darden Studio model with you.   Certainly the intent is to permit exactly what you're describing.  If we're missing some need please let me know so I can look into it.

    The purpose of our distribution licensing is to provide an option for companies who use a lot of contractors for short term products.  The licensee can get the distribution license at the cost of four times a license for the same number of CPUs at one location and in exchange they can permit an unlimited number of contractors to use the fonts over the life of the license (so long as the number using the fonts at a given time doesn't exceed the licensed number).  The licensee is required to keep a log and ensure that contractors delete the font when they are done with the project. 

    You can read the document and a q&a on it here.  http://www.dardenstudio.com/license/distribution-addendum
  • @Rodrigo Saiani How much (more) do you think your client would pay to be able to share the fonts with, say, five different companies working on their behalf, no licensing hassle required?
Sign In or Register to comment.