I started designing type 2 years ago, and have yet to release a typeface to any foundry or distributor, I want this typeface to become well used and distributed so before I submit to a foundry or distributor I want everything to look perfect. While this is my first typeface design I have attempted and experimented with several other designs before I created Dawson Grotesque. I could talk all day about my typeface but I want you guys/gals to express your opinions to help me perfect my designs. The typeface comes in 3 versions the: Dawson Grotesque, which has a few alternatives, and is intended to be a safe neo-grotesque sans serif with some German influence and American tones, it has several key elements like the 2 story g with the bottom loop that does not reconnect to the link, the lowercase e bar that is on an angle, the c and s have both nearly horizontal and angled ends, this is to name a few. Dawson Grotesque Alternative features several alternative letters along with semi-serifs, cut away ink traps, corrections to the angle on the e, a single story a & g, and other features which goes hand-in-hand with the standard Dawson Grotesque. Dawson Grotesque Advertising is intended for packaging and all advertisement needs, it has a nearly horizontal ends to the S and C & other letterforms along with changes to other letters to be used at larger sizes, a flipped ear on the g, the punctuation forms are sized smaller and squared to become stricter and better at large sizes, the typeface breaks from the guidelines set out from Dawson Grotesque to make the letterforms more organic and creative, you can see this more obviously in the ends of most vertical stems, the angles at the end of a lot of letterforms, and nothing really matches up in terms of one handle to the other, the x height is much higher, and the ascender and descender lines are shortened.
That basically sums up the features, and again I could talk all day — but please help me determine what needs improvements !