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Gee, the "Toys Are Us" logo goes modern.
Speaking as a former toy industry CD who had to pay close attention to this stuff, the TRU logo is actually pretty damn good. A hell of a lot better than this one.
I like the four dots. Maybe they can do a Nike, drop the name, and just use the four dots.
My point was that Google borrowed the concept from Toys R Us at the
beginning instead of having a well designed logo of their own to begin
with. They are now updating the knock-off.
Chris, using a different bright color for each letter is a kiddie design trope as old as the hills. TRU didn't invent it, and Google didn't steal it.
Sorry, can’t seem to come up with an opinion about this.
Please give what you can, Nick. There's a desperate shortage of opinions on this logo.
‘Google needs a font … which also has to deal with bandwidth and computational rendering constraints.’ http://t.co/omhCccoHfq— Font Bullshit (@fontbullshit) 2. September 2015
‘Google needs a font … which also has to deal with bandwidth and computational rendering constraints.’ http://t.co/omhCccoHfq
I know, it looks that way, but i think this design meme, (tight, geometric letters, geometric motion, primary colors), is the continuing result of a "need to work" in "an" environment bounded by extremes, from windows xp, to anything else, to a vast ppm range to cover, to the effects of color over that vast range of ppms, to down-pricing design, to a potentially vast glyph and style repertoire require internationally — I think the design camel is being noodled to simplicity through the techno cultural eye of the needle.
1925: Letters must be modern, so make them look efficient.
2015: Letters must be efficient, so make them look modern.