The 2019 Font Purchasing Habits Survey

Stephen Coles

Mary Catherine Pflug has posted this year’s edition of her survey for Monotype. Despite some reservations, I think it’s a valuable effort on the whole and can teach us all a lot.

For the type designers here, I highly recommend you share it with your followers so the results can be as comprehensive as possible. As Mary Catherine rightly states in last year’s results, this survey uses convenience sampling, and I’d love to see if a broader response pool produces different data.

Dave Rowland

I do wish there could be a different incentive than free fonts. In a survey about font purchasing, I'd expect that to skew the results pretty significantly. Maybe a MyFonts credit would be better, so the survey participants can put it towards font purchases that they want to make. But then that probably skews the survey more towards MyFonts users. ¯\_(ツ)_/¯