Well, “Gothic Science” is a phrase that is more in general use, and has a clear set of implications. It is also further from the original name.
But “Science Gothic” is less obvious, and can be interpreted in a whole bunch of ways, including (but not limited to) the same meaning. So, sure, it could reference gothic science, whether in the spirit of discovery or like some of the classic horror movies of the 1930s did. Which latter could be thought of straight, or in a campy Rocky Horror way like Peter Baker suggests. It could be a reference to taking the existing foundation (the previous Bank Gothic in its limited range) and methodically exploring where it leads. Or it could just mean a font that is particularly rational, and also sans serif.
I like the open-endedness, and am happy to let that ambiguity play out in the viewer’s mind.
Science, Science White, Science Noire, Science Fair, Science Channel. They will all benefit from being associated, in searches, with the perennial and no doubt popular Bank Gothic, renamed, so objections are unlikely.
I actually had an optical size axis in early prototypes, and it was mostly about spacing. But I decided the contrast axis was much more interesting, and five axes was impractical given the timeline, so I ditched it.
(Hmmm. Temptation. Supposedly Catholic. Once put a book into an auction, surely knowing I would figure out the overlooked origin from the clues therein and acquire it. Background in occult esotericism. Look, John, I’ve watched The Ninth Gate and read The Club Dumas, I think I have finally figured out what’s going on here....)
(Hmmm. Temptation. Supposedly Catholic. Once put a book into an auction, surely knowing I would figure out the overlooked origin from the clues therein and acquire it. Background in occult esotericism. Look, John, I’ve watched The Ninth Gate and read The Club Dumas, I think I have finally figured out what’s going on here....)
Comments
But “Science Gothic” is less obvious, and can be interpreted in a whole bunch of ways, including (but not limited to) the same meaning. So, sure, it could reference gothic science, whether in the spirit of discovery or like some of the classic horror movies of the 1930s did. Which latter could be thought of straight, or in a campy Rocky Horror way like Peter Baker suggests. It could be a reference to taking the existing foundation (the previous Bank Gothic in its limited range) and methodically exploring where it leads. Or it could just mean a font that is particularly rational, and also sans serif.
I like the open-endedness, and am happy to let that ambiguity play out in the viewer’s mind.
They will all benefit from being associated, in searches, with the perennial and no doubt popular Bank Gothic, renamed, so objections are unlikely.
It's this generation's "Bank Gothic."
I actually had an optical size axis in early prototypes, and it was mostly about spacing. But I decided the contrast axis was much more interesting, and five axes was impractical given the timeline, so I ditched it.
(Hmmm. Temptation. Supposedly Catholic. Once put a book into an auction, surely knowing I would figure out the overlooked origin from the clues therein and acquire it. Background in occult esotericism. Look, John, I’ve watched The Ninth Gate and read The Club Dumas, I think I have finally figured out what’s going on here....)
I don’t think I've seen a suggestion to localize a font name differently for different English markets before, that’s a new one to me.
Anyhow, Science Gothic is it.