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I'm a new designer with an issue. Trying to cobble together letterhead and an envelope for a client using a logo (wordmark using Alpaca Scarlett Demo) that some else made and the direction to 'not make this too design-y' because the target market is 'middle America Mom and Pop types'.
I have a couple concepts but am not feeling it and having a hard time simplifying/finding a winner....any thoughts?
also...are icons (like those used in the letterhead) corny?