Wondering if anyone has had any measurable insights into the best practice for releasing new fonts if you have multiple distributors/resellers. Does it seem better to:
a) Release the new font to all your distributors at once and thus saturate the exposure a bit more and also begin gathering sales/royalties on it sooner.
b) Release the new font to all your distributors with some time between (e.g. 1 month or so). Perhaps stretching out it's fresh exposure over a longer time and maybe reaches different audiences and has more impact (rather than a buyer seeing it one place and then jumping over to another preferred shop to make the purchase).
Thanks for your thoughts!