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“Röijer” started as a branding exercise for “Pierre Röijer” parfum brand, it was graphically developed thanks to the valuable help of designer Marcela Aguilera & me.
Is a dual capital model; a classic Roman and a fresh contemporary alternative (with a Lombardic and Art Nouveau touch), on each letter: the first one located on lowercase box which looks formal and sober, and the alternative one on the uppercase box.
Planned to be used branding design but also for titling, headline composition, label design, fashion and luxury stuff.