I came across this rather interesting logo of Interfax, the biggest news agency of Russia.
It’s not so much the graphic quality of the logo - which I’ll kindly leave to your judgment - but the choice of glyph shapes that interests me.
The normal way to write interfax in russian would be интерфакс, but instead of и, the latin character u is used, and instead of ф there is this rather exotic mix of ф and the latin f.
I understand that the u shape is basically the traditional italic version of и and that even the ф can be somewhat explained if you look at the roman/italic comparison below.
But here’s the question:
Mixing and matching italic and roman shapes in one alphabet has become quite acceptable in latin scripts, but does the same count for cyrillic? Even in fonts for what I’d call ‘serious’ usage?