Artist as Type Designer.
Eventually, some of the words were written out in a typeface of his own invention, dubbed “Boy Scout Utility Modern,” which is used for the works in the current show.
http://www.nytimes.com/2016/11/04/arts/design/ed-ruscha-continues-his-wordplay.html?_r=0
Comments
I don’t think so. I prefer type specimens, text-based art has always struck me as rather banal, as well as the ham-fisted execution. A better comparison, however, is with concrete poetry—which was the basis of Alastair Johnston’s Alphabets to Order.