Asset managers for corporate licensees – “normals" or font people?

I'm researching font management to help define a role for higher management.

But I'm also interested from an ethical standpoint:
– Should this be a dedicated font management role (e.g. Pearson, Penguin Random House, maybe others?);
– Should this role is a subset of an asset / permissions management role? Pros and cons;
– Should this role be undertaken by a member of the type community? Pros and cons.


  • I think Program Management people (often called "Producers" in Creative Industries) usually handle this sort of thing; I'd be surprised if it required a dedicated role even at a publisher like PRH. 

    Members of the type community tend to want to spend their time drawing type, not doing business administration; but domain knowledge is always helpful. Perhaps someone with paralegal contract and copyright training would be better suited.
  • ^ Insightful.
  • James MontalbanoJames Montalbano Posts: 751
    edited October 2016
    I know one of my clients (major magazine house) has a dedicated font person that clears all font license purchases company wide. They have been in place there since the mid 90s.

  • I'd actually be fascinated to know if there are several of these dedicated roles. Pearson and Penguin Random House both have Global Font Managers.
  • James, great to know! Is that person a "type person"? 
  • Dave, he has many careers. He worked in days of photo, selling typesetting for one of the NY type shops, He is also a flight instructor and has an aerial drone business. 
  • It is important, I think, that the person have a strong understanding of print, web and ebook workflows and the font handling involved, so they can understand how the EULAs interact with that. I agree with Dave that they don't have to be a font person for that purpose—somebody with more of a book production background might be well suited.

    That said, if the person is also serving as a broader consultant on font purchasing, and not just licensing per se, a lot of other knowledge could come into play. An understanding of Unicode, languages and character sets, font embedding... all sorts of things.

  • JoyceKettererJoyceKetterer Posts: 79
    edited October 2016
    I've encountered a lot of digital librarians but only one dedicated font manager other than @Katy Mawhood.   

    I've never had any reason to think that the digital librarians do an inferior job and I would imagine that it's harder to make an entire job out of just managing fonts.  
  • I have often seen Production Managers with type as part of their job.
  • @Karl Stange
    What kind of workflows do you have for license compliance? For example, we have a list of 5,000 fonts which we broadly license for print and PDF.
    • Our designers' font use is locked down by our font management server.
    • Our typesetters are instructed to license these 5,000 fonts, and we conduct quarterly reports (e.g. 5% sample of all titles) to assure compliance.
Sign In or Register to comment.