Does anyone have any particular sans-serif text faces that they think are great for reading?
I've seen Scala Sans in print before and thought it worked really well. I know I'm generalizing here, but I've looked at other sans by Frutiger, as well as Unica for a recent project and they just didn't work in comparison to other serif choices. It makes me think that I'll always lean towards choosing a serif text face for mid to longform typesetting.
Maybe it's a bias in which I feel that serifs bring a more sophisticated sensibility to the printed word that is not achieved by sans? I'm sure this is all very subjective and dependent on context, but I just wanted to get some other designers thoughts on this.