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Nobody does type marketing better than Hoefler &
Frere-Jones Co. You heard about Operator everywhere. You saw the video. You heard about it on a Monocle podcast. To paraphrase Will & Grace, dead people know about Operator. And it solves a problem nobody has, namely “I don’t have a really good font to ‘code’ in,” where “code” is a verb. Everybody who “codes” solved the type problem with any of the last three or four typeface releases that promised to do so. Someday somebody will design a font for “coding” and will present sample uses that do not resemble Windows 3.1 angry fruit salad. I use black on pink.
Do you remember a hand carrying out calligraphy in the intro video for the iPad Pro? No, you don’t, because that was in the video for the Apple Pencil. I know whose hand that wasn’t, but JFP gave it a shot for real.
Almost as many Webfonts in Blendle as there are ways to render the word “Webfonts,” namely 200.
Speaking of which, is the value proposition of a streetcar (“LRT”) in Brooklyn actually the unrealistically-well-rendered futuristic type of its destination signage?
I have heard the adorable Michael Bierut spontaneously curse in a video recording, but I am not going to tell you where. He cites Miles Davis as an influence, while some of us have Desert Chrome or Letraset or Space: 1999 as influences. Xavier Dolan basically didn’t see any movies older than Titanic, either.
Also not Gadugi: Microsoft allegedly has “a font and system of text wrapping that makes reading easier for dyslexics – but also faster for those without dyslexia.” (“Easier” vs. “faster.”)